Counterfeit & suspicious listings
Surface listings and seller activity that may indicate counterfeit, misleading or unauthorized use of your brand.
Managed online brand protection for e-commerce
Protect your brand wherever it sells online.
Bretem helps e-commerce brands detect suspicious listings, fake stores, impersonation and unauthorized-seller risks across the channels that matter — then validates the evidence and manages enforcement with human review.
Human-reviewed · Evidence-led · Client-authorized enforcement
Built for brands that need more than alerts
Finding a suspicious URL is only the beginning.
The hard part is deciding what matters, preserving the evidence, understanding whether a seller is authorized, and taking the right action. Bretem turns scattered online signals into clear, reviewable cases.
- Multi-channel visibility
- Human-reviewed validation
- Managed enforcement workflow
Protect
Turn online brand abuse into cases you can actually act on.
Bretem is designed to surface the risks that matter most to e-commerce brands without treating every suspicious result as a confirmed violation.
Fake stores & cloned websites
Identify sites that copy your brand identity, catalog or storefront experience in ways that may mislead customers.
Impersonation & lookalike domains
Track accounts and domains that could make customers believe they are dealing with your brand.
Unauthorized & gray-market sellers
Map sellers that require authorization review and separate legitimate distribution from genuine risk.
Social impersonation
Find suspicious profiles, storefronts and social-commerce activity using your brand identity.
Search, shopping & ad abuse
Surface suspicious brand use across search, shopping and advertising where those channels are included in scope.
Coverage
Focus on the channels that matter to your brand.
Every Bretem program is scoped around your brand, markets and risk profile. Monitoring can combine the channels that matter most to your business.
- Marketplaces
- Websites & domains
- Social media
- Search & shopping
- Ads
- Cross-border commerce
Coverage depth depends on the agreed scope and platform access. A missing result is never treated as proof that a channel is clean.
How it works
From signal to action, with a human in the loop.
Bretem combines structured detection with review, evidence and managed enforcement so your team can focus on the cases that deserve attention.
Detect
Collect suspicious brand-use signals from the channels in scope.
Validate
Review seller, domain, context, authorization and supporting signals before escalation.
Evidence
Preserve the URLs, screenshots and case context needed for a defensible review.
Enforce
Prepare and manage the appropriate takedown or enforcement path after validation and client approval.
Monitor
Track case outcomes, repeat offenders and risks that resurface over time.
Evidence-first workflow
See why a finding was flagged before any action is taken.
Bretem organizes each case around its source, signals, evidence, authorization status and next review step.
Illustrative case
Needs review- Source
- Marketplace
- Status
- Needs review
Signals
- Seller not on current authorized list
- Customer authenticity complaint detected
- Multiple listings tied to the same seller
Evidence
- Listing URL captured
- Seller profile preserved
- Screenshot and timestamp saved
- Authorization
- Unknown
- Enforcement
- Awaiting client review
Illustrative workflow example only — not a real customer finding.
Why Bretem
Brand protection without building a full internal operation.
Managed workflow
Move from detection to review, evidence, enforcement and monitoring without stitching the process together yourself.
Human-reviewed validation
Suspicious results are reviewed in context before they are escalated as meaningful cases.
Evidence before escalation
Relevant findings are organized around source data and preserved evidence, not just an alert.
Multi-channel view
Bring risks from the channels in scope into one reviewable workflow instead of chasing them separately.
Client-controlled enforcement
No enforcement action is submitted without validation and the required client authorization.
Built for growing e-commerce brands
Scope protection around the brands, markets and channels that matter now, without pretending every company needs an enterprise program on day one.
Compare approaches
Brand protection shouldn’t stop at detection.
| Compare approaches | Coverage | Validation | Enforcement | Ongoing monitoring |
|---|---|---|---|---|
| Bretem | Multi-channel scope | Human-reviewed | Managed, with approval | Included in the workflow |
| Manual monitoring | Limited by time | Manual | Manual | Often inconsistent |
| Point alert tools | Usually narrow | Limited / varies | Often separate | Varies |
| In-house team | Depends on capacity | Internal | Internal | Depends on bandwidth |
Capabilities vary by provider, tooling and internal setup.
Pricing
Plans built around your protection scope.
Starter
For growing e-commerce brands starting structured online brand protection.
- Monitoring
- Human validation
- Evidence collection
- Managed enforcement
- Selected marketplace coverage
- Basic unauthorized seller / gray-market monitoring
- Standard reporting
- Fake website/domain monitoring available based on scope
- Social impersonation monitoring available based on scope
MOST POPULAR
Professional
For brands with broader channel coverage and higher protection demands.
- Monitoring
- Human validation
- Evidence collection
- Managed enforcement
- Broader marketplace coverage
- Fake website & domain monitoring
- Social impersonation monitoring
- Advanced unauthorized seller / gray-market monitoring
- Advanced reporting
Enterprise
For complex, multi-brand or multi-market protection programs.
- Everything required within an agreed custom protection scope
- Multi-brand support
- Multi-market coverage
- Marketplace monitoring
- Fake website & domain monitoring
- Social impersonation monitoring
- Advanced unauthorized seller / gray-market monitoring
- Custom reporting
- Custom managed enforcement scope
Flat-fee pricing based on your protection scope
Pricing is defined around the brands, channels, markets and level of managed protection included in your program. We agree the protection scope with you before the program begins, so you know what is included from the start.
Bretem
FAQ
What does Bretem protect against?
Bretem is designed for e-commerce brand-abuse risks such as suspicious or counterfeit listings, fake or cloned stores, impersonation, lookalike domains, unauthorized-seller risk, social impersonation and suspicious brand use across search, shopping and advertising when those channels are in scope.
How does Bretem work?
We define the brands, markets and channels in scope, detect suspicious activity, review the context, preserve the evidence and turn meaningful findings into cases. Confirmed cases can then move into a managed enforcement process with client authorization.
Does Bretem automatically classify every suspicious listing as counterfeit?
No. A suspicious signal is not the same thing as a confirmed violation. Bretem keeps uncertain findings in review until there is enough context and evidence to make the next decision.
Do you handle takedowns and enforcement?
Yes, within the agreed program scope. Bretem can prepare and manage the appropriate enforcement path for validated cases, but no enforcement action is submitted without the required review and client authorization.
Which channels can Bretem monitor?
Coverage is configured around the brand and program scope. This can include marketplaces, websites and domains, social media, search and shopping, advertising and cross-border commerce. Depth can vary by platform and access.
Can Bretem monitor unauthorized or gray-market sellers?
Yes. Bretem can surface sellers that require authorization review and help organize the evidence around them. Authorization status is not guessed: when it is unknown, it stays unknown until the client or reliable evidence resolves it.
What happens if a seller, domain or page is legitimate?
It is marked as authorized or otherwise resolved so the case is not treated as an infringement. Legitimate findings should improve future review quality, not be forced into enforcement.
How is Bretem priced?
Pricing is based on the agreed protection scope, including the brands, channels, markets and level of managed enforcement required. Scope and pricing are defined before monitoring begins.
Do I need an internal brand-protection team?
No. Bretem is designed as a managed workflow, so a growing e-commerce brand does not need to build a dedicated monitoring and enforcement operation before it can start protecting itself.
Do you guarantee removal?
No. Removal outcomes depend on the evidence, platform policies, jurisdiction and third-party decisions. Bretem manages the process, but does not promise outcomes it cannot control.
How do we get started?
We start by defining your official domains, accounts, brands, authorized sellers where known, priority markets and the channels that matter most. From there, the initial monitoring and review scope is set.
See what’s happening around your brand online.
Start with a focused review of the channels that matter most. We’ll show you the suspicious cases worth validating and explain what the next step would be.
No automatic takedowns. No enforcement without your approval.